Veronika Fuleova, Social Media Edito, socialbakers dot com
We found that pictures are not just worth a
thousand words but also millions of Likes, Comments, and Shares on
Facebook. We conducted a study, looking at a sample of pages from the
brands we monitor, to see if it still holds true.
It´s been well established that, photos are one of the most engaging post
types on Facebook. We looked at a sample of 5000 brand pages monitored by
Socialbakers and found that people prefer to interact with photos more than with
any other type of post, such as simple status updates, links, or videos. We’ve
seen that many of Facebook´s layout and design changes increasingly support
visual content, such as enhancing photos and increasing their size. In March,
the social network went as far as calling it the bestpersonalized newspaper in the world as it, besides other things, provides
space for strong visual storytelling. In light of this, we decided to update the
figures for you.
In August 2012, we reported that 85% of the most engaging posts onFacebook were photos. According to our latest results, the number has
increased to a whopping 93%! Our data shows that only 2% of the most engaging
content on Facebook is generated by links, another 2% by videos, and 3% by
status updates. Photos are now more engaging than ever, so strike a pose and get
your fans engaged with strong visual content!
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