Twitter Account and Twitter monitoring: What is the process?

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What is a Twitter Account?

A Twitter account is a user profile on Twitter where its users can microblog. They can share their thoughts, news, information or ideas in 140 characters or less. These profiles are usually public, which means that everyone has access to what you have Tweeted or Retweeted, unless you choose to make your account private. Users can Follow your account (this means subscribing to your posts), and you can Follow other users as well. In your Tweets, you have the option of mentioning other users using the ‘@’ symbol. You can also use a hastag (e.g. #Twitter, #Olympics, etc) to increase the likelihood that your tweet will be seen by other users who are searching that particular hashtag. Hashtags are used to generate trends and increase the virality of a topic.

What is Twitter monitoring?


Twitter monitoring (also known as social media research), is usually related to the use of automatic Twitter analytics tools, which bring surveillance research to public attention and process gathered data. There are two types of Twitter monitoring – passive and active. Passive Twitter monitoring can be paying attention to what people say to discover Twitter users’ preferences, hobbies, etc. Active Twitter monitoring is searching for links to specific brands, businesses, media, etc. Twitter analytics tools (social networking analytics services) can offer you various user insights and statistics.

What is the process of Twitter accounts monitoring?


Twitter monitoring is used for analysis of your Twitter accounts, as well as accounts of your competition. It is used like Google Analytics, but for your Twitter accounts. You can observe your growing number of Followers, gain valuable insights into current audience characteristics, and harness this data to identify new target audiences for Twitter advertising campaigns. Moreover, you can view Followers’ statistics in an accommodating dashboard that compares demographics, trends and top interests based on user activity across the Twitter community. You can also filter the data according to different markets, or according to different demographic data.

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